Paranormal Activity hit NZ screens earlier this month and HOYTS
Distribution wanted to use a unique media channel to be able to
reach the target market while they were out on the town. The tag
line for this movie, "Don't see it alone" aims to invoke a sense of
fear and danger into people. We installed 60 chalk stencils around
Auckland CBD and Fringe accompanied with strategically placed
"CAUTION" tape placed nearby to reinforce the element of danger
surrounding the movie