American Express is not just for those large one off purchases. It
is an everyday credit card and that's the message Amex is spreading
throughout Australia via a strategically integrated advertising
campaign. Ambient concluded that to reach the CBD market in an
impactful way we needed a platform that would allow this. We
installed a 40m long window decal on the corner of Flinders and
Queen Street in the heart of Melbourne's bustling business district
that is sure to spread the intended message throughout this
critical yet hard to reach location.
American Express is not just for those large one off purchases.
It is an everyday credit card and that's the message Amex is
spreading throughout Australia via a strategically integrated
advertising campaign. Ambient concluded that to reach the CBD
market in an impactful way we needed a platform that would allow
this. We installed a 40m long window decal on the corner of
Flinders and Queen Street in the heart of Melbourne's bustling
business district that is sure to spread the intended message
throughout this critical yet hard to reach location.