AmbientX  launched a new experiential campaign in association with Mediaedge: CIA and the Food Bank Charity for the new range of Campbell's Velish Soups. AmbientX and Campbell's set up NZ's first 'pop-up' cafe sites in the CBDs of Auckland and Wellington, trialed the new soup flavours and enjoyed the ambience of the VELISH SOUP KITCHEN, or take away in convenient soup tubs.In addition to this, Campbell's teamed up with the Food Bank Charity to donate one soup for every sample given out to consumers.