To promote their latest product launch - Juicy Tea, Spring Valley commissioned Ambient to execute wall murals nationally to coincide with their 'it's tea but juicy' campaign. Our highly skilled artists set about recreating the bright, fun creative’s in high traffic locations that will be sure to get heads turning throughout the warm months to come. 

ZenithOptimedia briefed AmbientX to trial the new L’Oreal Men Expert product range as part of the integrated media campaign covering press, TV and radio. We needed to ensure that the product was received by the right target market (professional males and their partners, aged 20-60yrs) in a meaningful way to generate positive word-of-mouth across NZ’s main city centres. Our strategy was to contact professional city offices and book in L’Oreal Men Expert Grooming Sessions. We had a team of beautiful, uniformed, facial care trained brand ambassadors visit the offices for a brief facial grooming session. 435 Office visits across NZ, 105 Personal grooming sessions held in businesses and 13,500 samples handed out. Additional activity on street created brand theatre and WOM for the brand.

Following the success of Guitar Hero, DJ Hero is set to make any night at home worth staying in. Being a music based product, street posters were utilised down the Eastern Seaboard making it part of the music landscape amongst some of the best acts in the world today. The sharp and punchy creative allowed it to stand out ensuring it was one of
the most prominent creative’s on the streets. No doubt the game is going to uncover the next Fat Boy Slim or Jam Master Jay! Woocca, woocca, woocca...

Wrigleys wanted to promote their Sugar Free gum as the “dentally recommended chewing gum” to an audience just as they had finished eating and drinking. We thought that the best way we could gain people’s attention of this would be to place a small sticker on the top of coffee cup lids that showed the same creative as seen on other media such as TV, Adshels and print ads. We distributed 100,000 coffee lids to selected cafes in Auckland, Wellington & Christchurch for their store use over the 1-2 week promotional period.

Earlier this year Telecom commissioned a well known overseas artist to create a series of artworks that were projected onto the Auckland Town Hall. Just last week they offered the public another interactive light spectacular based at the Auckland Ferry Building. Ambient Advertising provided both scooters and urban projections to promote the lightshow that also showcased their new Telecom re-branded logo.

Safe City Taxi Ranks have been established in the Melbourne CBD to give patrons and taxi driver's access to safe transport and fares late at night. To promote the new initiative to the appropriate audience, the City of Melbourne employed Ambient to install washroom displays within key CBD bars and pubs.

With the aim of connecting with an under 30’s, urban audience, Fosters is running an 8 week street poster campaign in Perth to promote its latest product, VB Raw. The new lower carb beer boasts a fresh, dry taste that goes down very nicely indeed and is sure to be a hit over the summer months.

Last year the Yellow Pages launched a campaign where a Project Manager had the challenge to build the first tree top restaurant by sourcing only suppliers listed in the Yellow Pages. This year, the challenge is to create and sell a chocolate bar that tastes like the colour “yellow”. The ambient component of this campaign was to ask people “what is the taste of yellow?” We distributed 170 different coloured place cards and signs to cafes, bakeries, fruit & vegie stores and ice cream parlors throughout NZ, asking the vendors to display their cards in front of objects in their stores that were either the colour yellow or tasted like yellow. The cards have generated great discussion throughout many stores we targeted and have been accompanied by other media such as TV and radio.

The upcoming movie blockbuster The Taking of Pelham 123, starring Denzel Washington and John Travolta is the first advertiser to take advantage of this new outdoor medium. Chris Monaghan, Director of Ambient Advertising NZ says “the outdoor space is so cluttered with static billboards so what better way to capture consumer attention than having your brand on a moving train. We anticipate with the continued rise of train passenger numbers and the money being spent on the rail infrastructure that train billboards will grow from strength to strength. We have just launched and already agencies are enquiring about Rugby World Cup.”

So it’s…..Toot Toot, all aboard with Ambient Advertising Train Billboards.

http://www.youtube.com/watch?v=bjnxM9K2w3w

Griffith University’s new approach to their target market has seen some great results during their annual Open Day. Going up against the famous ECCA show in QLD for crowd numbers, they saw a notable increase in prospective students swarm to the various campuses across Brisbane and the Gold Coast. Aside from the traditional forms of advertising, they used street posters as well as Guerrilla light projections with some excellent sites being targeted in high traffic areas.