Using unique touch points in cafes, take-aways, fruit shops,
food bars, cafes, etc., we brought the 'what is the taste of
yellow?' question to life in spots where people can actually taste
yellow (ex. lemon bars, bananas, cheeses, custards, etc.) This was
a true ambient piece to the overall campaign that was a real
'surprise and delight' for the target. 500 + cards were placed
across 450 locations all over the country hitting main centres and
provincial areas alike.