Carat,
Sydney
Drive people to a
website to register for an online treasure hunt. Entrants went in
the draw to win a massive travel prize while Client gained database
capture and the opportunity to showcase destinations within their
portfolio.
Utilising hundreds of
streets corners in the CBDs of Sydney and Melbourne, we simply
wrote a URL that said jointhequest.com. Light projections were also
used to support the chalkings of an evening along with a chalking
mural down at Circular Quay
It created intrigue and
hype amongst commuters on the morning of execution and drove over
20,000 hits to the website in the first day. Ricky Sharma, Eurostar
Marketing Manager - UK Business & International had this to say
about our work on the campaign...
"Working with Ambient Media proved to be a smooth and
professional experience. We were very happy with the speedy
turnaround of quite complex ideas. We're confident that the
creative not only achieved cut-through and disrupted the market,
but also provided a great deal of intrigue and talkability amongst
consumers."