When Clean & Clear wanted to get their product directly into
the hands of their target market, we used a combination of scooter
media, moving boards and brand ambassadors.
This nationwide campaign targeted after school hang outs around
female schools. Through the unique media channels and sampling,
Brand Ambassadors were able to personally engage with the target,
providing them with product, allowing for trial. They were also
provided a discount voucher redeemable at any retailer.
Clean & Clear reported an uptake on sales of the sampled
product, and a high redemption rate of discount vouchers.